Meanwhile at the paint marker factory...

"But boss, what are we going to call it? We fired the entire marketing department after they came up with 'Sharpie'!"

"Don't stress about it, Bill. This is a great product, it's a marker full of paint for rock's sake! It will sell itself. Why, I bet no one will ever even look at the name."

"But boss, we have to call it something. If people buy it, they'll need to know what to call it!"

"Hmm.... Okay then. Call it, uh, hmmph, um... Painty, The No Mess Easy Control Fast Drying Non Dripping Paint Marker!"

"Er... okay. Thanks boss."

"No problem kid, that's why they pay me the big bucks. Somebody's gotta make decisions around here."

(This must have happened.)